Activation and Retention Strategy

Teacher

admin

Level

Intermediate

Prerequisites

• Experience as a Product Manager
• Scoping business requirements and defining basic KPIs to track progress/measure success.
• Performing data analytics using Excel or any other tool of choice (i.e. creating pivot tables, performing statistical analysis such as identifying average values, standard deviation, etc…).
• Familiarity with arithmetic functions in Excel or any other spreadsheet tool.

Course Duration

1 months

Udacity current price ( USD)

339

Career Focus

This Nanodegree program is perfect for existing Product Managers, Marketing professionals, and Engineers who are already in growth-focused roles and want to further their skillset, as well as those who wish to break into the growth domain and help propel their company and product forward.

Growth Product Managers are essential for growing the user base of an established product, increasing customer engagement, and improving the profitability of the business. With a average base salary of $109,000, it’s an in-demand role in companies like Google, Facebook, Amazon, and more.

Target Audience

This program will equip you with the skills to assume growth product manager roles. You’ll learn directly from experienced Product Managers and Growth Product Managers at Microsoft, FunnelGuard, and Sendoso, who have constructed this Nanodegree program to equip you with the most in-demand and relevant industry skills.

General Curriculum)

Get started with the second course in the Growth Product Manager Nanodegree program. Hone specialized Product Management skills in activation and retention strategy by learning how to guide users through the activation funnel as fast as possible, so they reach your product’s aha-moment. Apply the fundamentals of increasing customer engagement, and learn how to analyze cohorts to identify key factors for retention. You will also deploy experiments to improve customer lifetime value and decrease churn rate.

Skill Covered

N/A

Tools

You will need to use Google Sheets or Microsoft Excel, as well as access to the internet and a 64-bit computer. You will also need access to a computer for which the requirements are:

Minimum browser requirements are:

Chrome 49+
Firefox 57+
Safari 10.1+ (Apple – macOS)
Edge 14+ (Windows)
Minimum operating system (OS) requirements are:

Windows 8.1 or later
Apple MacOS 10.10 (Yosemite) and later
Any Linux OS that supports the browsers mentioned above
Any Chrome OS that supports the browsers mentioned above